Institute designation holders must adhere to the highest standards of professionalism, and abide by a strict Code of Professional Conduct. Allegations of unprofessional conduct are investigated using a disciplinary process based on peer-review principles.

The Institute Code of Professional Conduct sets out a list of principles that a designation holder is expected to abide by in his or her business activities, and in his or her liaison between clients and suppliers of insurance, and/or financial products or services.

Explanatory notes also exist to provide a more in-depth explanation of each principle within The Institute Code of Professional Conduct