What is the PFA?

The Professional Financial Advisor (PFA) designation was created to meet the everyday demands of the professional advisor. With practice-based training in a real-world environment, the PFA focuses on practice development, technical knowledge and compliance & ethics to help newer advisors get a successful head start while also empowering existing advisors to fine-tune the primary building blocks of their business.

The PFA designation is conferred in Canada exclusively by The Institute for Advanced Financial Education.

Applying for the designation

Individuals who have completed the PFA Designation Program and Final Comprehensive Exam must fill out, sign and return the PFA Designation Holder’s Agreement.

CE Requirements

A minimum of 20 continuing education (CE) credits must be completed in each calendar year, one of which must be from a recognized Ethics program. Any deficiency in one year must be made up by the end of the next calendar year in addition to the requirement for the current year.

Within these 20 credits, a minimum of 10 CE credits must be accredited by The Institute; a maximum of 10 CE credits can be approved by The Institute.

PFA Designation Fee

The PFA designation fee for 2022 is $245 plus applicable taxes.

PFA Designation Reinstatement Policy

Designation holders who fail to renew their PFA designation by January 31 of the licensing year will have forfeited their rights to continue to use the designation mark and will be considered a lapsed designation holder, or not in good standing. For lapsed designation holders applying for reinstatement, continuing education must be completed during the period of a lapsed designation and proof of completed CE must be provided before reinstatement can occur.

Where a designation holder has been terminated or suspended as a result of disciplinary action, the individual’s designation and authorization to hold themselves out as having an Institute designation will be reinstated at the discretion of the Board of Trustees once the term of the suspension or termination has passed.

Click here for the PFA Reinstatement Application

PFA Program Overview

For more information on the PFA Designation Program, please visit the Advocis website: