DESIGNATIONS

What is the CHS?

The Certified Health Insurance Specialist (CHS) designation was established in 2011 by The Institute for Advanced Financial Education (The Institute™) to raise the bar on professional standards and practice methods of financial advisors in the health insurance sector, and to provide designation holders with expertise in this specialized field.

Advocis is the only education provider for the CHS designation. The CHS is the only health insurance-focused designation in Canada, which strategically positions financial advisors to meet the growing market demand for informed living benefits advice. The CHS designation is conferred exclusively by The Institute, the leading designation body in Canada for financial services practitioners in the specialty areas of Advanced Estate, Wealth Transfer, and Living Benefits. CHS designation holders put clients’ interests first and ensure clients’ financial needs and objectives are fulfilled through the financial planning process.

Who Should Enrol?

Individuals looking to earn the only health insurance-focused designation in Canada.

Financial services professionals or specialists looking to provide expertise for individuals or group plan sponsors in income replacement, critical illness and long-term care.

Requirements for CHS Designation

What it does

The CHS designation positions you to take advantage of a growing market demand for informed health-insurance advice, by giving you the knowledge and expertise you need in all relevant areas, including income replacement, disability, critical illness, long term care, and group benefits.

Maximize Business Potential

With a growing market demand for informed health-insurance advice, the CHS designation gives you the knowledge and expertise you need to take advantage of this niche in all relevant areas, including income replacement, disability, critical illness, long-term care and group benefits. With the CHS you will also be able to capitalize on the demographic trends of aging baby boomers and their families.

Set Yourself Apart – And Ahead – In the Marketplace

By giving you expertise in all areas of health insurance, including income replacement, critical illness, long-term care, disability and group benefits, the CHS designation shows consumers and your peers that you have the education and specialized knowledge to provide strategic health-insurance advice. The CHS designation sets you apart as an advisor with the expertise in this specialized field of financial advice to give you a competitive advantage in the marketplace.