What is the CHS?

The Certified Health Insurance Specialist (CHS) designation was established in 2011 by The Institute for Advanced Financial Education (The Institute™) to raise the bar on professional standards and practice methods of financial advisors in the health insurance sector, and to provide designation holders with expertise in this specialized field.

Advocis is the only education provider for the CHS designation. The CHS is the only health insurance-focused designation in Canada, which strategically positions financial advisors to meet the growing market demand for informed living benefits advice. The CHS designation is conferred exclusively by The Institute, the leading designation body in Canada for financial services practitioners in the specialty areas of Advanced Estate, Wealth Transfer, and Living Benefits. CHS designation holders put clients’ interests first and ensure clients’ financial needs and objectives are fulfilled through the financial planning process.

The CHS designation positions you to take advantage of a growing market demand for informed health-insurance advice, by giving you the knowledge and expertise you need in all relevant areas, including income replacement, disability, critical illness, long term care, and group benefits.

Requirements for CHS Designation

CHS Designation Program Courses

Financial Planning Fundamentals for Health Insurance Professionals Program – 505

The Financial Planning Fundamentals for Health Insurance Professionals Program is comprised of five financial planning modules and is the first program requirement for individuals looking to complete the Certified Health Insurance Specialist (CHS™) Designation program. Once registered in 505, individuals get online access to the following modules:

  • Financial Planning Profession & Financial Services Industry Regulation –  911
  • Financial Analysis – 912
  • Credit and Debt – 913
  • Government Benefit Plans – 915
  • Human Behaviour – 922

Disability Income Insurance – 303

This course provides a comprehensive description of the living benefits programs and products that address disability and health risks for individuals in personal and business situations. Topics include the nature of the disability insurance risk, disability insurance policy provisions, head office product design and pricing, and special risk products for disability insurance.

Critical Illness, Long-Term Care And Group Living Benefits – 504

This course provides a comprehensive review of two special living benefits products – critical illness and long-term care, while considering key topics such as product design, pricing, marketing, underwriting and claims. Group living benefits are examined within the context of providing protection to employees in the workplace, short-term and long-term disability insurance, dental and health insurance, and flexible benefit as well as employee assistance programs.